advertising information

CNN.com
 MAIN PAGE
 WORLD
 ASIANOW
 U.S.
 LOCAL
 POLITICS
 WEATHER
 BUSINESS
 SPORTS
 TECHNOLOGY
   computing
   personal technology
   space
 NATURE
 ENTERTAINMENT
 BOOKS
 TRAVEL
 FOOD
 HEALTH
 STYLE
 IN-DEPTH

 custom news
 Headline News brief
 daily almanac
 CNN networks
 CNN programs
 on-air transcripts
 news quiz

  CNN WEB SITES:
CNN Websites
 TIME INC. SITES:
 MORE SERVICES:
 video on demand
 video archive
 audio on demand
 news email services
 free email accounts
 desktop headlines
 pointcast
 pagenet

 DISCUSSION:
 message boards
 chat
 feedback

 SITE GUIDES:
 help
 contents
 search

 FASTER ACCESS:
 europe
 japan

 WEB SERVICES:
COMPUTING

From...
Computerworld

Online consumers spend less time at the mall

graphic

March 24, 1999
Web posted at: 2:59 p.m. EST (1959 GMT)

by Tom Diederich

(IDG) -- Four out of 10 Americans with Internet access are spending less time in brick-and-mortar stores than they used to, according to a new survey.

Marketing researcher Greenfield Online Inc., which published the findings yesterday after polling 1,286 Internet users, said the 39% of wired Americans who let their mice do the shopping reported they go to local stores and malls less often. Those shoppers reported they like the convenience of the Internet and the wide selection of merchandise available at online stores.

Mainstream retailers should take notice, Greenfield concluded, because Americans who use the Internet account for 60% of all U.S. consumer purchasing power.

MORE COMPUTING INTELLIGENCE
  IDG.net home page
  Computerworld's home page
  Computerworld Year 2000 resource center
  Computerworld's online subscription center
 Reviews & in-depth info at IDG.net
  IDG.net's personal news page
  Questions about computers? Let IDG.net's editors help you
  Subscribe to IDG.net's free daily newsletter for IT leaders
  Search IDG.net in 12 languages
 News Radio
  Computerworld Minute
  Fusion audio primers
   

A spokeswoman for the Westport, Conn.-based firm said survey participants were tapped from a database of more than 1 million people nationwide that reflects the demographics of current U.S. Internet users. The poll, conducted from a secure Web site, started Dec. 23 and ended Jan. 6.

Among the study's key findings were the following:

  • The Internet, at 49%, has overtaken malls (42%) and catalogs (22%) as a purchasing channel for software among online consumers.

  • The Internet still lags well behind catalogs and stores when it comes to "window-shopping" for clothes.

  • Nearly half (49%) of all book purchases among Net users are made online. In addition, Internet-based booksellers are poised to surpass mall bookstores soon in terms of sales, according to Greenfield.



RELATED STORIES:
Web merchants stung by credit-card fraud
March 11, 1999
Online auctions hit the public sector
March 9, 1999
Web shops have trouble fulfilling orders
March 5, 1999
Online stores not meeting customer needs
March 1, 1999
The Web-coupon craze continues
February 19, 1999

RELATED IDG.net STORIES:
Yahoo opens online mall
(Computerworld)
Wharton sees online shopping growth
(Computerworld)
Study sees $13B spent online this year
(Computerworld)
Why e-porn sites are so successful
(Industry Standard)
Are you a cybershopaholic?
(PC World)

Note: Pages will open in a new browser window
External sites are not endorsed by CNN Interactive.


RELATED SITES:
Greenfield Online

Note: Pages will open in a new browser window
External sites are not endorsed by CNN Interactive.

 LATEST HEADLINES:
SEARCH CNN.com
Enter keyword(s)   go    help

Back to the top   © 2001 Cable News Network. All Rights Reserved.
Terms under which this service is provided to you.
Read our privacy guidelines.