Intel says 'toys are us'
February 8, 1999
Web posted at: 4:38 p.m. EST (2138 GMT)
by Mary Lisbeth D'Amico
(IDG) -- Toy manufacturer Mattel and chip giant Intel have announced the first fruit of their cooperation: two
PC-enhanced toys designed for interactive play.
The toys, a PC-based microscope and a PC-based video camera, are being shown at the American International Toy Fair
in New York from Feb. 8 to 12.
The Intel Play X3 Microscope and Intel Play Me2Cam will go on sale in the third quarter and will cost approximately
$99 each, the companies said. The toys were jointly designed and developed by a team of engineers and toy designers
from both companies.
The Intel Play X3 Microscope uses digital video-imaging technology to let children magnify and display microscopic
objects on their PC screens, according to the statement. The microscope can be lifted off its base, so kids can walk
around with it. The software included with the microscope also lets them capture video and still images, or create
time-lapse movies of the object. Children can print out the results, e-mail them to someone, or create a show on their
Intel Play X3 Microscope
The Intel Play Me2Cam allows children to see themselves on the computer screen and use their own bodies to navigate
in a virtual world, the companies said. It comes with a digital video camera and CD-ROM software. It will also ship
with an accompanying CD-ROM suite of games called Fun Fair, the companies said.
Both toys come with instructional software to guide parents through the setup of the toys.
Mary Lisbeth D'Amico is a correspondent in the Munich bureau of the IDG News Service, an InfoWorld affiliate.