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From...
Industry Standard

Women & middle class hit the Web with own agenda

by Maryann Jones Thompson

(IDG) -- As more Americans go online, the Web's domination by affluent males has been undercut by an increase in women and middle-class surfers. The most recent wave of findings from the Pew Research Center documents not only demographic shifts but a diversification of interests that has accompanied the change. In short, more people are online for pleasure rather than business.

Percentage of Americans Who...

Percentage of Internet Surfers Who...

Percentage of Net News Consumers Interested in...

Web Demographics by Experience Level...
* "new" users include respondents who used the Internet for the first time during the past year.
** "experienced" users have been online for more than one year. Findings for 1998 are based on a telephone survey of a nationwide sample of 3,184 U.S. adults conducted from October 26, 1998, to December 1, 1998.
Source: Pew Research Center for the people and the press

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