advertising information

CNN.com
 MAIN PAGE
 WORLD
 ASIANOW
 U.S.
 LOCAL
 POLITICS
 WEATHER
 BUSINESS
 SPORTS
 TECHNOLOGY
   computing
   personal technology
   space
 NATURE
 ENTERTAINMENT
 BOOKS
 TRAVEL
 FOOD
 HEALTH
 STYLE
 IN-DEPTH

 custom news
 Headline News brief
 daily almanac
 CNN networks
 CNN programs
 on-air transcripts
 news quiz

  CNN WEB SITES:
CNN Websites
 TIME INC. SITES:
 MORE SERVICES:
 video on demand
 video archive
 audio on demand
 news email services
 free email accounts
 desktop headlines
 pointcast
 pagenet

 DISCUSSION:
 message boards
 chat
 feedback

 SITE GUIDES:
 help
 contents
 search

 FASTER ACCESS:
 europe
 japan

 WEB SERVICES:
COMPUTING

From...
PC World

Women tout work technology

January 18, 1999
Web posted at: 5:04 p.m. EST (2204 GMT)

by Jennifer Peltz

(IDG) -- American women give themselves a vote of confidence for working well with computers and other information technology devices, according to a survey released this week.

In fact, women are more enthusiastic about new office technology than men are, says the survey conducted by Hewlett-Packard and Working Woman magazine. A smaller proportion of women than men complained that technology made work more difficult--and more women were eager to introduce young children to technology.

MORE COMPUTING INTELLIGENCE
IDG.net  IDG.net home page
  PC World home page
  FileWorld find free software fast
  Make your PC work harder with these tips
 Reviews & in-depth info at IDG.net
    IDG.net's desktop PC page
  IDG.net's portable PC page
  IDG.net's Windows software page
  IDG.net's personal news page
  Questions about computers? Let IDG.net's editors help you
  Subscribe to IDG.net's free daily newsletter for computer geniuses(& newbies)
  Search IDG.net in 12 languages
 News Radio
 * Fusion audio primers
 * Computerworld Minute
   

The project, which comes as statistics show women are a growing presence on the Internet, aimed to measure women's attitudes toward computers, fax machines, voice mail, and other common office electronics, but researchers questioned both men and women. And they got a sense of technological equality: 76 percent of both women and men agreed the sexes were equally good at taking on new technology.

"Not only does it seem that the gender gap is gone" in the use of information technology, says Working Woman Editor Bernadette Grey, "but that women have pulled ahead."

While 39 percent of men said office electronics end up complicating work, only 27 percent of women did, the study showed. And nearly half the women said children should be introduced to computer technology before age five, but only a third of the men agreed.

Meanwhile, other recent studies have charted a rapid rise in the numbers of women using the Internet. Women now make up nearly 40 percent of the nation's online population--as opposed to 3 percent four years ago, according to the Georgia Institute of Technology, which surveys Internet users twice a year. Last summer, America Online announced that for the first time more than half its clients were women.

"To say all this is because women have changed isn't true," Grey says. "The technology industry has changed, too, in the way computers are made and bundled and marketed. As computers became more [portrayed as] work tools, that's when women became much more interested and literate."

Women target tech training

Besides making them more productive workers, most women told the researchers their technical knowledge made them more sought after.

That would be good news to the National Organization for Women, which has tried to raise women's profile in the workplace for 30 years--if it were news. But NOW has already sensed what the new survey shows, President Patricia Ireland says.

"One of the things [NOW members] look for when they're looking for [work] is jobs where they're going to get better skills on computers," Ireland says. "That's a higher value, especially for the young women, than the immediate pay they're going to be getting. We hear it with great regularity."

The survey is certainly good news for Hewlett-Packard, which makes many of the devices that women overwhelmingly praised for making work easier. But company spokesperson Kara Lakkees warns against making too much of the demographics.

"Technology is technology, and you don't want to condescend to anyone," she says. "I'm not going to suggest that someone should make a powder-puff-pink printer."

Related stories:
Latest Headlines

Today on CNN

Related IDG.net stories:

Note: Pages will open in a new browser window Related sites:

External sites are not
endorsed by CNN Interactive.

SEARCH CNN.com
Enter keyword(s)   go    help

  
 

Back to the top
© 2000 Cable News Network. All Rights Reserved.
Terms under which this service is provided to you.
Read our privacy guidelines.