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From...
Ad explosion doesn’t bother Web surfers
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November 20, 1998
Web posted at: 12:45 PM EST
by Maryann Jones Thompson
(IDG) -- The Web is awash in advertising, but most surfers don't seem to mind. The latest numbers from the Internet Advertising Bureau show $422 million in second-quarter Net ad revenues – nearly double 1997's ad revenues. An INTECO study reveals that most Web site visitors feel ads are needed to keep content free, but an IPSOS-ASI analysis shows that their tolerance depends on the type of ad: Not surprisingly, visitors are more irritated by interstitials than by traditional banner ads.
Source: Internet Advertising Bureau
From a survey of 2,500 U.S. adults. results reflect the percentage
of internet visitors who agree or disagree with the statement. neutral
responses not shown.
Source: Inteco
Results aggregated from an online copy-testing survey of 180 ads conducted
for several advertiser clients.
Source: IPSOS-ASI