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Comdex coverage by CNN and

Pfeiffer reiterates Compaq's commitment to the customer

November 17, 1998
Web posted at: 3:30 PM ET

by Dan Briody

Eckhard Pfeiffer

(IDG) -- LAS VEGAS -- Compaq CEO Eckhard Pfeiffer addressed the throngs of attendees at Comdex in Las Vegas Monday, reminding listeners of Compaq's commitment to the customer and flatly stating that Compaq is going direct.

In a keynote speech that repeatedly returned to Compaq's new mantra of "Customer Choice," Pfeiffer highlighted the company's transition from a PC company to a company that takes ownership of enterprise solutions.

"We are reinventing ourselves as a company," Pfeiffer said. "Compaq is taking ownership of its customer relationships and accountability of our customer's needs."

In addressing the PC giant's shift from channel sales to direct sales, Pfeiffer said the move was intended "not to match Dell or Gateway," but to move beyond them, offering the superior model of customer choice.
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Pfeiffer was expected to reinforce Compaq's stance behind the 64-bit Alpha processor technology it acquired when it merged with Digital and showed several clips of high-end animated graphics to demonstrate the chip's power.

The strategic nature of the Digital acquisition further unfolded when Pfeiffer announced plans to make Digital Unix highly interoperable with Windows NT.

Bringing the Compaq story full circle, Pfeiffer unveiled two new consumer PCs focused on high-speed Internet access, claiming 25 times the current access speeds.

One such PC will feature the AMD K6 processor running at 400 MHz, with 128MB of RAM and an 8GB hard drive for a price of $1,599.

Dan Briody is InfoWorld's client/server section editor.

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