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From...
Will Rolling Stone rock Net radio?
November
4, 1998
Web posted at: 4:45 PM PT
by Lessley Anderson
(IDG) -- Rolling Stone Radio launched Monday as a collaboration between RealNetworks and JamTV, the technology company behind the Rolling Stone Network. The latest offering in an already crowded niche, Rolling Stone Radio will attempt to lure Net radio virgins who recognize and respect the Rolling Stone brand.
The product runs on Real's new G2 player, which is still in Beta, and features 12 channels of music drawing mostly on popular rock and pop genres. In addition, two artist-programmed channels feature songs selected by Jimmy Buffet and David Bowie, with prerecorded intros by the stars themselves. More music channels, some artist-programmed, will debut in the new year.
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Star power isn't the only thing that sets the new product apart from such Net radio stations as Spinner, Pseudo, NetRadio and SonicNet Flash Radio. Rolling Stone Radio will also feature a unique voting function by which listeners can rate the current song and see how others have voted. This could eventually double as a revenue source JamTV CEO Howard Tullman said that he had been in discussions with record labels about paying to use the feature as a way to test out new songs.
Rolling Stone Radio is a potential crown jewel for RealNetworks. Though RealPlayer is already used by most of the existing stations, Net radio has hardly gone mainstream, and the Rolling Stone name has widespread appeal.
"There is a lack of traditional-media brand names entering into the space," said Brett Attwood, editor of service for RealNetworks. "This is going to be like the AOL of Net radio a starting point." Reflecting on the importance of the product for RealNetworks, Attwood added, "Even with all we've done, people don't think of the Net as a place to get their music."
A win for Rolling Stone Radio would mean an additional revenue source for JamTV. Aside from an initial investment of an undisclosed sum from Wenner Media last November, JamTV makes most of its revenue from selling banner advertising, which it must share with Rolling Stone.