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From...

Health trumps money for Web users

October 29, 1998
Web posted at: 5:00 PM EDT

by Tom Diederich

(IDG) -- The 18 million people who sought health-related content online this year rivaled the number who tapped the Internet for investment information, according to a white paper released yesterday.

The report, from New York-based research firm Cyber Dialogue Inc., was released in conjunction with Intel Corp.'s Internet Health Day. It also predicts that nearly 30 million people in the U.S. will search the Internet for health-related content during the next two years.

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Cyber Dialogue, which polled 2,000 adults in the U.S. last July, said most of the searches -- 52% of both men and women -- involved disease-related information. Searches on cancer led the pack, followed by heart disease. In addition, one in four of the people conducting the searches belonged to an online support group.

Other key findings included the following:

  • Nearly half of those polled indicated an interest in buying drugs and medical supplies over the Internet.

  • 32% of men and 39% of women sought diet and nutrition news during the past year.

  • 34% of men and 32% of women searched for information on pharmaceuticals.

  • 28% of men and 30% of women looked for fitness-related content.

The survey's margin of error was plus or minus 3%.

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