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Web use among students continues to climb

August 31, 1998
Web posted at: 2:00 PM EDT

by Tom Diederich

(IDG) -- A whopping 95% of undergraduate university students used the Internet during the second semester of last school year, according to a recent poll.

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Student Monitor LLC, which interviewed 1,200 students at 100 campuses nationwide from April 6 to 23, said the number of students logging on rose 7% from the previous quarter and 12% from the spring semester of the 1996-97 school year.

"When you see those kinds of numbers, you get the feeling that something is happening. The results indicate that the Web has become an integral part of students' daily schedules," said Stuart Himmelfarb, a partner at the Ridgewood, N.J.-based market research firm. He added that of those who used the Internet, 46% logged on at least once a day, compared with 38% who did so in the fall semester.

The most-popular use of the Internet was for research or school-related work, according to 49% of those polled who used it. E-mailing friends and family ranked No. 2 at 24%, and surfing for entertainment came in at third at 13%, Himmelfarb said.

"We're still a ways a way from the Web emerging as a destination -- it's clearly still a tool," he added. "This tells us that advertisers and marketers must think more about the end user when designing their sites."

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