Internet killed the video star
May 22, 1998
Web posted at: 2:09 PM EDT
by Lisa Moskowitz
-- If you missed the final episode of Seinfeld because you just couldn't
tear yourself away from the Web, you're not alone.
According to the Simmons Online Usage Study II, a nationally projectable
survey of 38 million adults, 37.1 percent of active Web surfers reported
watching less television than they did before having access to the Internet.
Only 4.9 percent reported watching more. The study also found that two-thirds
of the people surveyed who access the Internet spend at least ten hours
a month online. Compared to other communications media, such as print
magazines, newspapers, and radio, television experienced the largest
Why are people trading in their TV time for Web time? One reason for
greater Internet usage could be increased bandwidth, according to a
separate report IDC issued in March. While it's true that ISDN lines
aren't exactly ubiquitous and cable modem hookups are available only
in limited areas, users can upgrade their modems to 56 Kbps. In addition,
more powerful back-end technology from ISPs means users can download
and watch video clips with greater ease than before. And these video
files provide entertainment similar to television's.
The trend of moving from TV to PC seems likely to continue. Of those
the IDC report surveyed, 49.1 percent said they strongly agree that
in the future, information and entertainment will be delivered into
the home via a PC, while 31.4 percent said they somewhat agree.
Congruent with that finding is the percentage of Simmons Online Usage
survey respondents who said they access the Web from home: 77 percent,
versus 64 percent who said they surf at work.
So when Jerry and the gang finally break out of jail, don't be surprised
if you're watching their great escape from your favorite chair in the
family room with a notebook perched on your lap.