Web site performs like a video jukebox
November 4, 1997
Web posted at: 3:54 p.m. EST (2054 GMT)
By Jennifer Oldham
Heralding a new era in the convergence of video programming
and the Internet, SonicNet announced Monday the debut of one
of the first sites on the World Wide Web to feature an
archive of full-length music videos.
SonicNet President Nicholas Butterworth will announce the
launch of Streamland -- http://www.streamland.com, at the
Musicom conference in Beverly Hills. Streamland, sponsored by
Levi Strauss, will begin broadcasting November 15.
"This is just the beginning of an era in which video content
is not just for TV anymore," Butterworth said.
Although many music sites offer audio and video clips for
users to download, few offer videos like Streamland will --
in a format similar to an audio jukebox, where users can
access a selection of videos instantly via RealNetworks new
"streaming" video software.
Developed in conjunction with Miami-based digital music video
TV channel The Box, the site will offer more than 100
alternative, hip-hop and punk videos. Music fans will also be
able to generate a "Top 20" list based on videos accessed at
the site during the last 24 hours.
New York-based SonicNet, known for its music news, online
concerts and its focus on alternative bands, will add more
than 10 videos each week to the archive.
Labels that have signed on to participate in Streamland
include Interscope, Def Jam, Epitaph, Matador, Razor Sharp
and Loud. The collection will feature work not available over
mainstream music video venues like MTV and VH-1, Butterworth
"This will give people more exposure to both developing and
established artists and will provide an outlet for the tons
of videos that are created that don't get played," said David
Saslow, a spokesman in Interscope's video promotion
Video clips played over the World Wide Web will still not
attain the quality of cable TV. But Joanne Marino, editor in
chief of WebNoise, an online magazine that tracks music
sites, said new software had made a big difference.
"RealVideo 5.0 is pretty impressive," she said. "There's a
ramping up that's going on here, and there's been marked
(c) 1997, Los Angeles Times. Distributed by Los Angeles Times