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Martha Stewart puts her taste online
'The indomitable goddess of the home'
September 16, 1997
Web posted at: 12:54 a.m. EDT (0454 GMT)From Correspondent Lori Waffenschmidt
(CNN) -- Martha Stewart has created a multi-million dollar empire devoted to good taste, and it was only a matter of time before she turned her discriminating eye to the Internet.
And so, indeed, she has. Whether you're curious about roasting a chicken or wondering just what a well-stocked pantry should include, you can now access the Stewart touch on-line.
The omnipresent Stewart calls her new company Martha Stewart Living Omnimedia, and she's just about got all the bases covered.
The Diva of Domesticity's official web site (www.marthastewart.com.) is a slick primer on the good life and how to achieve it.
You'll find information on her radio program, her books, her new daily television show, her magazine and her newspaper column.
Not enough? How about Martha by Mail and online shopping for products endorsed and created by Stewart.
You can also register on the site, which allows you to use a program guide full of upcoming segment descriptions. If you see a story you don't want to miss, just check the envelope, and you'll get an e-mail reminder the day before it airs.
Live chats and message boards go online next month.
'The indomitable goddess of the home'
But long before the official site went up, there was an unofficial site known as the Martha Stewart Web Guide (www.du.edu/~szerobni).
It was a labor of love from a fan devoted to the woman she calls "the indomitable goddess of the home." Here you'll find reviews of past television shows, links to other home and garden related sites and fan raves.
And if you still need some how-to help, the Detroit News Web site (www.detnews.com/homestyl/) includes the "Ask Martha" newspaper column each week in its Home Style section.
Of course, Stewart does have her detractors, and they're online as well. Many sites poke fun at the high-brow house frau.
A brief net search turned up Martha Stewart Disease: http://www.eye.net/News/Necro/1995/nec0511.htm, Martha Stewart: Domestic Doyenne or Goddess of Greed http://www.beloit.edu/~amerdem/students/rottenstein.html, and The Lair of the Anti-Martha http://www.cris.com/~akiyama/martha.html
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