The intricate world of the Web
Federal agency looks at privacy on the Internet
June 10, 1997
Web posted at: 3:42 p.m. EDT (1942 GMT)
From San Francisco Bureau Chief Greg Lefevre
SAN FRANCISCO (CNN) -- Studies show personal privacy is
rapidly becoming road kill on the information superhighway.
"There's a great deal of risk when you go online," says Yael
Li-Ron of PC World magazine.
Some of that risk involves personal information. Knowledge
about you and your personal life is often scooped up,
repackaged and sold without your knowledge.
The Electronic Privacy Information Center surveyed the 100
busiest Internet sites and found about half were
automatically collecting personal or computer data about the
people who visited the sites. Only a third of the sites
mentioned they were doing it.
"If a person goes to the Web site and gives up his or her
name, that person is not necessarily going to know how that
information will be used, or if there will be any safeguards
to protect that person's privacy, and we think that's a
problem," says Marc Rotenberg, director of the center.
Nearly every time you go to a Web site, your computer sends
in information. In some cases, that information is as simple
as what type of computer and software you use.
But your computer can also be queried about where it's been
lately, and what it was doing there.
Right now the only safeguard is to buy and install privacy
software.
"We have freedom of the press, we have freedom of speech and
certainly on the Internet you have a right not to have where
you're going tracked," says Olivia Dillan, a vice president
for encryption software developer Pretty Good Privacy Inc.
But often you are.
"If you've visited the Playboy site and then gone on to the
CNN site and then the PC World site," says Yael Li-Ron,
"somewhere along the line that information is being tracked."
This week's workshops by the Federal Trade Commission will
look at these sorts of issues, and could conclude that no
legislation is needed -- for adults. But they could come to
a different conclusion altogether regarding children.
"There might be a role in government protecting kids'
privacy," said Christine Varney of the Federal Trade
Commission.
Varney also foresaw a possible need for government
intervention "when it comes to third party collection and
sale of information about individuals."
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