New product lets your brain drive the PC
September 19, 1996
Web posted at: 12:10 a.m. EDT
A new technology from a California company enables
people to command machines just by thinking.
It's called MindDrive, from a company called "The
Other 90% Technologies Inc." They're planning to sell
the product as entertainment software through more
than 400 computer retail outlets.
Say you want to get the sensation of skiing down a
mountain. MindDrive lets you accomplish that through
a computer. The software senses physical data through
a small monitor attached to the user's finger.
It doesn't actually read thoughts. Rather, it senses
the physical results of one's thoughts, and reads them
It is similar to more expensive programs developed by
the Pentagon and NASA for training pilots.
But CEO Ron Gordon said his San Raphael, California
company started entertainment software since the
technology cannot yet stand up to more demanding
MindDrive can be applied to pinball or bowling, or
fib, a game that's closely akin to the polygraph, or a
lie detector machine.
The result of seven years of development, MindDrive is
about to go on the computer peripheral market at
$149.95 a copy.
The 10 initial games and other software products are
priced from $24.95 to $39.95.
The small circuit box connects through a serial port
to any IBM compatible computer with 486 or higher
Currently it can only read direction or intensity, but
research on the product is continuing.
One of The Other 90% Technologies' partners is Walt
Disney Co.'s Miramax studio, a company that sees a big
future for the MindDrive at the box office.
"This does for us what any great movie does," said
Mark Gill, president of marketing for Miramax Films.
"It's original, and different, and thought provoking."
Gill said Miramax may use MindDrive to develop short
films whose plot and outcome are controlled by
viewers' thoughts. Such a movie could debut on the
internet in early 1997, he added.
The Other 90 Percent, with a capitalization of about
$5 million, derived its name from physicist Albert
Einstein's observation that humans use only about 10
percent of their brain power.
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