Big Tobacco's future still smoking
Tobacco has long been one of the most profitable industries
in the United States. Every day, an estimated 1.5 billion
cigarettes roll off the assembly line in tobacco factories
across the nation -- six for every person in the country.
Domestic sales exceed $45 billion. Exports of tobacco
products add another $7 billion. From farms to factories to
retail stores, the U.S. tobacco industry employs more than
650,000 people.
Despite ongoing legal problems that have diminished its
public image, the tobacco industry remains robust. Around
the world, tobacco companies and government monopolies sell
more than 5 trillion cigarettes a year. And analysts estimate
that while tobacco companies spend hundreds of millions of
dollars a year on litigation, they still have
multibillion-dollar net revenues.
$200 billion a drop in the bucket?
U.S. tobacco companies have negotiated with states,
businesses and smokers over the past few years to stem the
tide of lawsuits filed to recoup the health costs from
illnesses related to tobacco use.
Those efforts culminated in a blockbuster $206 billion
settlement in 1998 approved by 46 states, the District of
Columbia and five U.S. territories.
That is the largest-ever settlement of a civil action,
but far short of the $370 billion deal almost struck between
the tobacco industry and most states in 1997. The 1998 pact
also omits a proposal from 1997 that would have allowed the
federal government to regulate nicotine as a drug.
Tobacco companies' legal woes may continue despite the 1998
agreement.
Several lawsuits were pending when the deal was approved,
with some plaintiffs seeking tens or hundreds of billions of
dollars in damages. Also, a number of loopholes may allow
other lawsuits to be filed, some experts say.
Yet the tobacco industry is not likely to suffer a mortal
blow from the legal actions. In general, companies are
passing on settlement costs to smokers in the form of higher
cigarette prices. And annual payments will most likely
represent only a small fraction of their revenues.
The Associated Press and Time Magazine contributed to this report.
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