CNN.com - The Marquee

Thursday, October 11, 2007

$120 million for Madonna?

Reports are coming in about Madonna signing (or about to sign) a $120 million deal with Live Nation, the entertainment promoter. The deal allegedly includes a $17 million advance for each of three albums, as well as money for tours, merchandise and the branding Madonna does so well.

Madonna is a marketing genius, no question. She's always known how to get the maximum mileage out of her pop career, whether writhing in a wedding dress, inflaming the Catholic church or putting out "Sex." (Or, even, getting married.) But does anyone still look forward to a Madonna song? Does the prospect of a Madonna tour get the world excited?

Is Madonna worth it?

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