Reports are coming in about Madonna signing (or about to sign) a $120 million deal with Live Nation
, the entertainment promoter. The deal allegedly includes a $17 million advance for each of three albums, as well as money for tours, merchandise and the branding Madonna does so well.
Madonna is a marketing genius, no question. She's always known how to get the maximum mileage out of her pop career, whether writhing in a wedding dress, inflaming the Catholic church or putting out "Sex." (Or, even, getting married
.) But does anyone still look forward to a Madonna song? Does the prospect of a Madonna tour get the world excited?
Is Madonna worth it?