Forbes.com has an interesting article
about the most valuable celebrities to the tabloids and gossip magazines.
The site looked at the top six celebrity publications and compared newsstand sales (usually an impulse buy, and extremely profitable for the publication) of particular celebrity covers with each publication's average newsstand sales.
Who was No. 1? I'm not going to reveal it here, but let's just say she was on a long-running TV show
and became a classic woman wronged
But just as interesting, given the current circus
, is how Britney Spears fared. Despite "18 single covers during the six-month period, which also [made] her the most popular cover-subject choice," wrote Forbes.com's Lacey Rose, "... glossies collectively sold some 600,000 issues below average, placing her last among cover subjects when it comes to sales."
And yet everybody keeps coming back for more. Sigh.