Tuesday, May 29, 2007
All commercials, all the time
Perhaps it's time to go back to the "Kraft Music Hall" or interludes of "We're the men of Texaco, we work from Maine to Mexico."

As the AP reports, networks are doing their utmost to make people pay attention to the commercials. (After all, the point of all those shows on broadcast TV is to supply an audience for advertisers.) We viewers are skipping through the ads on our DVRs, and advertisers aren't happy.

But it makes me wonder -- when did anyone really pay attention to the ads? As viewers, we're a captive audience, but that doesn't mean we're an attentive one. A recent blog entry, noting the decline in broadcast ratings, drew several posts saying that commercials were too loud and too many in number, and it was one reason the posters had stopped watching TV.

A good commercial can be a thing of beauty, but like a No. 1 song, it can grate from overexposure. (Why are Apple's "1984" ad or Lyndon Johnson's "Daisy" ad so well remembered? One reason is because, effectively, they only aired once.) And a bad commercial can alienate consumers forever. (There's at least one product I refuse to purchase because I find the ads so obnoxious.)

I don't have any solutions for networks or advertisers. Networks probably don't want to go back to the 1950s model, in which advertisers had a stake in the show and often put their name in the title. (Kinda the way they buy stadium naming rights nowadays, actually ... and I always wonder if THAT does a company any good.) Advertisers don't want to get lost in the clutter. And we've entered a new era anyway, in which on-demand programming has taken over.

But there is one advertising venue I'd watch: a whole channel of old commercials. Think of it: ads for defunct products! Shills for cigarettes! Shows devoted to commercial directors who now make films, such as Ridley Scott and Michel Gondry!

There would be just one problem: I'd always want to take a bathroom break.
I'm one of those consumers that has stopped watching TV because the ads annoyed me so much. Sure Im a season behind on my favorite shows but I'm no longer subject to shoddy advertising or crappy tv shows.
Agreed. Commercials are bombarding us left and right and people are tired of it. If I watch any episode of "Lost", it almost feels as if the commercials are longer than the actually show - or it cuts to commercial more often. And yes, commercials are obnoxious, ridiculous, insulting, tacky, subliminally suggestive is an obvious way and worst of all: LOUD. The worst part is that the volume is louder on commercials than the shows they're supporting. Why wouldn't we TiVo and fast forward?

Plus, let's not forget that there's so many commercials that it's cutting into the time of a television show. Americans TV shows are shorter than British due to all the advertising.

Product placement? Could work - if it's subtle. Remember "Alias" and how one show was completely modeled around the Ford truck that was in it? The backlash from the fans was nothing short of amazing and fantastic. Advertisers have to be subtle for something like that to work, not condescending about it. Then again, the first thing I usually think when I see the Coke cup strategically placed in a "reality" show is: "Oh, no that wasn't put in there purposely!"

They're especially failing at the box office where the movie is scheduled to start at 7:15PM - but they don't tell you that 20 minutes of that are commercials.

Will this ever stop? I doubt it. If advertisers figure out a way to get more money out of the consumer, they'll do it.

Advertisers don't give their viewers enough credit for their intelligence. Nor do they respect them, either. There has to be a balance with entertainment and sponsors.

Time will tell in the end what people want and if the advertisers are smart, they'll listen.
Advertisers think people skip commercials because they are "boring?". I hate/skip commercials because there are so freaking many of them. Did the networks really think we (viewers) would not notice when they increased the number and frequency of commercials? Commerical breaks every 6 minutes? Banners and animated self promotions across the screen while the shows are on? Do they have any idea how annoying it is to be involved in a televised drama and see "Coming up next..an all new Nanny 911" plastered on the lower half of the screen? Watch a news segment and see an interview stopped mid sentence because of a "hard break". (only minutes after the last break) Some of these "breaks" are only to promote the station itself, no ad revenue here.. "Bugs" on the lower right corner with animated or static station logos..
I'm surprised this is still a concern, considering it dates back the late 1970s when VCRs were introduced. Nothing new here, to be honest. And if advertisers become more invasive all that will happen is more people will stop watching broadcast TV and rely on watching their favorite shows on DVD or downloading commercial-free versions (options that did not exist when VCRs dominated).
I remember back in the mid-60s when I was a kid, my parents told me they were specifically buying Bounty Paper Towels because they underwrote the airing of Olivier's HAMLET on WOR-TV in New York WITHOUT commercial interruption. That was the strongest consumer message I think I've ever heard.

Perhaps there's a lesson to be learned there for advertisers. If only they'd listen.
Maybe it's time to adopt the whole "World Cup" philosophy...

Put the show in Letter-Box, wide-screen format, and put a corporate logo or message at the bottom for 10-15 minute intervals.

"LOST brought to you without commercial interruption by American Express"

"The Office sponsored by Staples"

Make it like a banner ad that appears behind home plate on a televised baseball game. It fades in and out during the show.

No one needs hokey music or cheesy commercial actors. Brand name recognition, will suffice.

Heroes also did the product placement thing with the car Ando and Hiro HAD to drive because the comic book told them so.

James Bond had the BMW Z3 Roadster.

Product placement and letter-box ads, that's the future.
Ok, I admit I like watching movie trailers in movie theaters. However, I don't like going to the movies anymore because now I have to sit and watch commercials in the theaters instead of trailers. If I wanted to watch commercials, I can stay home. I will say that I am OK with Regal's "the 20" - which starts 20 minutes BEFORE the show does. That's fine as far as I'm concerned.

I'm so dreadfully tired of the TV stations which are cutting into the credits of a movie they just aired in order to tell you what's coming up next on their channel, or just to show an ad. Some of us actually want to READ the credits, which is impossible when they've been squeezed into a vertical 1/2 screen, or they go by too fast on a horizontal 1/2 screen.

And I'm also tired of certain channels which blast their logo over the bottom quadrant of the screen mid-show. I'm watching to see the show, not your stupid logo. I know what channel it is. There are channels which I refuse to watch because their logos or 'coming up next' ads mid-show are so obnoxious and cover up near half the screen. There are sports channels which I would turn off if I didn't actually want to attempt to watch the game through their stupid ads. Though at the rate things are going, soon the entire bottom half of the rink and action will be lost underneath some ad or another. And once that happens, why should I bother watching at all, because I can't see what I went to watch anyway.

I'm also greatly annoyed by DVDs in which you can't skip all of the garbage at the beginning by using the menu button or the skip chapter buttons. That's what they're MEANT for. I'm very close to not buying any DVDs from those companies just from the annoyance.
The smart advertising money has moved into movie theaters. We are truly a captive audience there. We can't fast-forward. Our only recourse is to show up a little late, at the risk of not being able to find a good seat. I resent paying $10 only to be subjected to commercials. I can wait until the DVD comes out, which allows me to skip any attached ads.

I don't think I'm alone in this. Last year, Hollywood whined about low theater attendance during the summer blockbuster season. In addition to the fact that the movies were mostly boring sequels, bad remakes, and adaptations of canceled TV shows, comic books, and video games, many of us are willing to wait for the DVD just to avoid those commercials in the theaters.
They might try only advertising new things. I have already chosen Advil over tylonol, aspirin, aleve... I don't need to see any commercials from ANY of these companies and it won't do any good.
I'd be more likely to watch a bad but commercial free TV show than a brilliant TV show with commercial breaks...Since DVR, I haven't watched live TV except for the NFL and even that I pause at commercials and then jump ahead a few minutes later. Plus, when stuck with live TV, the mute button is a wonderful way to deal with the louder commercials.
Not only are the concerns about the overall volume and growing length of the commercials ones that I agree with, as well as the shrinking show, some of the commercials are downright offensive.

I don't want to see commercials about the growing incidence of ED (how about a condom ad instead for those that are having sex?), someone's struggle with herpes (again with the condom ad?), or a woman who has Issues with her natural scent. These commercials are flat out offensive to both the ones with these issues, as well as everyone else.

I also have issues with the drug ads....which are shown on virtually every channel, and now have my 6 yo son telling me that I should take pills for everything from the aforementioned ED to rheumatic arthritis to prostate cancer. Completely non-sensical since I am his mother, and have the equipment for neither of two, and certainly don't have the third one either.
For those with Comcast in the DC area: You can reprogram your digial box remote to have a button of your choice jump forward in 30 second blocks. The remote already has a replay feature that jumps back 15 seconds. While viewing DVR, rather than fast forwarding and then having to rewind cause you went too far, just press the jump forward button 8 or 9 times and then the replay a couple of times. Cuts commercials breaks from 25 seconds of fast fowarding to about 6 seconds...plus you don't even see the commercials themselves at all...
If there is truth in advertising they should say "You are trying to watch ..." It really bothers me when they run that tripe across the screen during a program. They even cover over some movie subtitles. I won't watch good movies on some stations because of it. I have even quit watching some regular programs because of it. Perhaps they are using reverse psychology but I don't really think they are trying to drive away viewers.
Commercials are completely out of control, both amount and frequency. Watching an hourlong show without them usually takes about 40 - 44 minutes, and they wonder why we don't pay attention.

Nor is the problem only with broadcast tv, because frankly, many of the pay channels are even worse when it comes to advertising. There's a reason all the networks went on a buying spree. It's insulting to have to pay for a channel only to receive an overdose of advertising in addition.

As for the ads themselves, they're frequently juvenile and talk down to the audience. There are several products I won't buy because of the ads no matter how good they are, and it's getting a whole lot easier to just turn the set off.
For me, it's not the commercials, it's the pop-ups running roughshod on the bottom half of my screen during the show I'm trying to watch.

So now, I just wait for the dvd and watch shows that way. Great for the producers, who sell me a dvd set. Bad for the sponsors.
Agreed...advertising has gone out of control. Sitting around ranting one day, some friends and I brainstormed some good solutions, such as having banners of advertisments that run across the bottom of a program while you watch it (shows could ACTUALLY take up a full half hour this way!), or being able to pay for cable without commercials; after all, satellite radio does the same thing. I would pay a little extra every month to never see the Cavemen or Head-On commercials again.
How can anyone enjoy a good television show, when its bombarded with commercials every couple of minutes. This is a no brainer. I stopped watching television 5 years ago and i only
rent vhs - dvds for quality entertainment. Once in a while ill sit with friends with their TV's on
and its pretty scary at the amount
of garbadge in the form of commercials that is allowed today.
Note: The worst of the worst is the local stations airing bad
commercials multiple times during
the same show....now that drew my
last tv gasp.
commercials are an evil necessity; however, sometimes my husband & I look at one another(if we even watch the commercial(s))asking one another "what was that commercial about...sex or blue jeans"...
Outside of a favorite game show or two, we prefer PBS.
If we must have commercials make them simple and to the point!!
Don't start advertising toys for Christmas in October.
Don't insult the viewing public's intelligence.
I don't know if there is any escaping the commercials. If more and more viewers stop watching TV and just wait to pick up a show on DVD, commercials will be added to the DVDs without the ability to fast forward through them. If you don't think that day is coming, go pay $9 to see a movie at the theater and count how many commercials play for you, the captive audience without a remote, before the commercials for new movies.

But then, think about how many different ways you are exposed to advertising every single day. You can't fast forward through billboards, clothing logos, live sporting events, the internet, the dealership sticker on the back of the car in front of you in morning rush hour traffic. Television is rare in that you can skip its advertising, although I suspect that distinction is temporary. I don't think it will be long before fast forward buttons on DVRs mysteriously stop working at all.
I like the Letter-Box ad idea!

How about Garmin as a sponsor for "Lost"? :-)

LEN
I used to start every morning watching my favorite morning news show... but got more and more frustrated by continual commercial and "promo" breaks. One morning, I decided to time it. I was shocked, but hardly surprised! In a full hour of watching this morning news show, once I took out commercials, station promos, etc... I was left with only 20 minutes of program content!!!! And the stations wonder why viewers are declining? Now I check the news on the internet in 10-15 minutes!
It is amazing no one gets the point, it’s not the advertisers, it’s the cost of the shows and the profits each network wants to make. If you have a hit series they are going to load up and charge up the advertising.

It would be interesting to check and see what amount of time a sit-com or series from the 80’s allocated advertising vs. viewing. Then match it to what we are seeing in 2007.

I do use a DVR, and yes I blaze through the commercials.
That's the NUMBER ONE REASON why I don't watch television anymore. Because of the commercials. There are too many of them to begin with. And then there are too many commercial breaks. The commercials themselves are loud and predictable. If I EVER pay attention to a commercial, its usually the more simple ones or a commercial with a DIFFERENT and UNPREDICTABLE narrarator's voice. I get so sick of listening to the SAME PREDICTABLE narrarator's voice (such as the typical 20-something/teenage cool voice we hear all the time - or the irritating "scratchy" female voice we hear in the narration, or the general "normal" casual tone they try to use when selling office supplies or detergent).

We even cancelled cable because cable has too many commercials. So now I stick to PBS and maybe some morning local news. But that's it. I no longer have patience to watch tv. So many times I'll see a program that I think would be interesting to watch but then I think ... forget it. Too many commercials.
There is already a trend of advertisers putting their name back in the program. Extreme Makover takes the camera to Sears, and gives families Fords. Several new shows now squeeze the sponsor in shows, just like Carnation milk and George Burns did many years ago. With Tivo, and everything else, putting product sponsers back into the show may be the only thing left.
Remember when cable tv was commercial free? It's the reason you signed for it in the first place. Why do we pay cable companies when they are probably making as much from commercial revenue as the broadcast companies?!?! Some of the channels are nothing but "paid programming" which I refuse to watch. You have to be exremely bored or dim or both to watch this stuff. Dump the cable company!
At one time, the National Association of Broadcasters (NAB) had guidelines for commercial interruptions. If you watch TV now, you know those guidelines are not being followed.

Among the guidelines not followed are:

1. Turning up the sound for commercials over the regular broadcasts;

2. Total number of commercials (measured in time) in 30 minute show segments (gotten around by increasing show times to 35 minutes such as local news).

Some broadcasters are removing redundant frames of TV episodes to cram in more commercials (sometimes seen as a 'jerky' motion of characters).

Let's face reality. TV, just like most anything else in the US, is being taken over by greed and self-importance.

While some commercials are entertaining, more are along the line of the highly irritating 'Hi, I'm Billy May for Oxiclean' genre loud enough to rattle your fillings.

And don't even start with the Super Bowl (now an NFL-approved and network-approved commercial marathon - 'kick ball, run ad').

Personally, I would like to see TV ads limited to the top and bottom of the viewing hour (as is done in Europe).

Nuff said.
You know, I can say that I'm a child of TV from the 70's, so I have been brought up by TV. Commercials just comes with the TV program. I actually like most of the commercials, they get pretty inventive, though sometimes they can be pretty stupid. These ads are for a target audiance, just look at who the people are in the commercials. The reality is that for as long as there will be COMMERCIAL TV, you'll have commercials. As for the frequency, the commercials aren't longer, but shorter. 2 1/2 to 3 minutes are filled with at least 4 to 6 commercials at 30 seconds each. Go to YouTube and look at how long the commercials were in the 70's, young people today would have fallen to sleep by the time it ended.
Another consumer here ... Since the invention of the VCR/DVR and Tivo it has made my Television watching more pleasurable.... With the number of commercials increasing during any episode of your favorite show it has become unbarrable to watch anything ... During one show I counted 13 commercials, what the deal with that? I just believe if you the ( advertiser ) would present ONE commercial per show segment then you would probably get someone to watch ... Oh my bad ( No money made here! ) Why does it have to be about the dollars, why can't we get some good quality entertainment anymore ... I have to agree with the volume thing too .. Commercial volume format, so much louder than the show your watching ... Can somebody tell me what's that about ... By the way, these statements I make are for all television stations not just the ABC, NBC and CBS, it's the FX, CW, WE, FOOD DISNEY A&E, HISTORY, TNT, TBS, VH1, BET and all others .... Hey why do you need to show the same commercial 5 to 7 times during the show and depending on which time slot the show your watching is in, do you think were going to forget that Caveman man you guys use in the GEICO insurance ad. I like the idea of a commercial channel, 24/7. That's where they should be .. I watch TV to relax, not to get frustrated by those uncomprehendable
commercials they air ... Most of which are not worth the airtime they get .
DVR, it's the only way to go now days...besides, you'll only end up spending about 40 minutes watching an hour show, so you end up spending less time in front of the tv. It is a win for us and a loss for the networks and advertisers. Maybe someday they will wake up.
We're never going to be able to avoid commercials. I do hate that they are so loud and appear much more frequently and for longer intervals than in the past, but am I the only person reading this blog that is sometimes entertained by commercials? I know the Cavemen ones are getting old, but the first 2 or 3 were genuinely funny. The powers that be obviously thought enough people were entertained to create an entire sitcom based on the Cavemen to air next season. Part of the problem is that we want what we want when we want it. Get up and go to the bathroom during the commercial, ask your kid how their day was, do a few pushups, I don't know. It's not a big deal to sit through a few commercials if you ask me. Plays have always had intermissions, the only difference now is we have to be force-fed messages by corporations. That's the world we live in. I'm willing to deal with obnoxious commercials from Apple so that I can have an IPod.
I agree with everything that has been said, but some of you guys act like you never heard of a DVR or TiVo! Come on people, get real. So you may not see your favorite show on Wednesday to gossip with your friends at the watercooler on Thursday, who cares?! I would rather do DVR it, fast forward thorugh the same commercials, and use that time to do other things, like spend time outside. Get with the program! (no pun intended) Technology is here, try and use it.
What the advertisers and broadcasters do not understand is that people have taken notice to the ploys and gimmicks. The repeated bombardment within a single show for the same product even if it a good and usefull product to an individual is lost because the person in question is fed up with seeing the ad. Because of this fact people stop watching the ads. If it so important to them that they need the product vitally they wait for the telephone number at the end of the next playing of the ad and then ignore it from that point onward. Unfortunately for the advertisers they don't see that they have in effect alienated the potential market with the continued plethora of the ads the viewer sees. I for one have stopped viewing many programs due to the ads. I think it is insulting to say the show plays for an hour if the entire show content is less than 55 minutes (in reality most show playtimes are less than 45 minutes for an hour show). I also feel that the networks have noone else to blame but themselves for this fact. They are greedy conglomerates that think they need to make millions off a single play of a show. Yes the audience wants a quality show but that doesn't mean we don't want to actually see it.

As for the eventuality of putting commercials and such in DVD and videos I think they would be hard pressed to find a consumer willing to buy their product if that was the case. The whole purpose of the DVR in my eyes is to get the whole show and nothing but the show. If you try this kind of shameful advertising with DVD's and such people will avoid buying them which will mean less shows are put to DVD. In otherwords they lose out on both ends because people won't continue to watch shows on TV, and they won't buy the DVD for the shows, double whammy for the network execs. I already avoid DVD's and the like that I can't menu my way to the actual movie, this kind of stuff would infuriate me.

I also personally avoid going to the movie theaters for the same reasons as I don't watch very much TV. I am not going to be insulted by having to go to a theater 15 minutes early to enable me to get a decent seat, then be bombarded with ads till the show starts 20 minutes late due to previews. I just waited 30-35 minutes just for the opportunity to see a movie. What a rip.

TV and network execs you really need to start paying attention to your viewers if you wish maintain any level of veiwership.
TV advertising is out of control. However, let's remember that the original purpose of television broadcasting was to advertise. All of it is built around the advertising dollar. The entertainment industry does not create TV shows by some generous desire to entertain the general public for the sake of fun and happiness. This is a BUSINESS. To make money, you need a show that people want to see. The more people that watch your show, the more advertisers you attract and the more money you can make. Simple supply and demand. If there was no advertising, there would be no TV. Advertisers need to take their audience more seriously, rather than unsult the taste and intelligence of the average viewer. Unfortunately, with so much TV programming that appeals to the lowest common denominator of mindless mentality, what else do advertisers have to base their choices on. If people are watching fairly idiotic programming without complaint, why not air idiotic commercials as well?
Agreed. Commercials are too loud, too stupid, and too many. If networks were wise, they would limit the number of commercials to 1-2 per break, and raise the cost of putting a commercial into the show. This way, advertisers would (hopefully) create better ads to get their message across. If I was going to pay thousands of dollars to air a single commercial in a popular show, you better believe it would be good!

I love it when a product sponsors a commercial free show, like 24 has done for their season openers. This way, I'm much more willing to watch a couple of ads from that sponsor because they've given me a full hour of uninterrupted show. It becomes an intermission, rather than an interruption.
I'm exceedingly tired of the number of ads, but the worst offender for that has always been MTV. It would take the networks some time to match the sheer number of ads you're bombarded with on MTV, which is why I refuse to watch anything on there but Run's House. As for the ads at the bottom of the screen, those are the worst. I refuse to ever watch an episode of The Closer, because I'm so tired of watching Kyra Sedgewick stepping under a police line at the bottom of a different show that I'm TRYING to watch.

Some other things that bug me are (of course) how much louder commercials are, especially on Fox. As if I don't have 24 turned up loud enough on my home theater system as it is, Fox has to play commericals that are louder than the loudest explosions on the show. Also, I hate ads that run in the Letterbox area. TNT-HD is the worst for this. They take shows that were never in letterbox, like Star Trek: TNG, and squash them down into a "fake letterbox" format, that lets them run ads at the bottom and proclaim how "HD" they are because they fill up your widescreen TV....with actors that have been become mysteriously shorter and wider.

Also on my list are cable channels like Fearnet that run ads that, I kid you not, fill up three-quarters of the screen during a movie. These kinds of ads are distracting and totally take you out of of the story of the show or movie you're trying to enjoy. This is especially with fearnet, whose huge ads start as a few blood drops on the screen during whatever you're watching, and then become huge. For the first few seconds, you can't help but think, "Ok is there something wrong with my TV?", which turns to anger when you realize that it's an ad, that totally destroyed whatever mood the film maker was going for.


Advertising inserted into the programming is almost worse, because you can totally tell when an actor is being forced to pitch a product. Anybody who's ever watched America's Next Top Model can see one of Jay's speils coming a mile away. Whenever he picks up a makeup product of any kind, you can expect a script to come out of his mouth. This is almost acceptable for the kind of program it is, but when they do it in sitcoms, it's just hollow and distracting. A good example of this is a great but cancelled UPN sitcom called "Love Inc". During the last few episodes they made the actors pitch products, and it was painfully obvious that it was a commercial script rather than dialogue written by writers. For example, Francine rattling off a 4 or 5 word-long product name "By Maybelline!", suggesting it to one of her clients. Ridiculous....and assumes the viewer is an idiot.

The thing with commercials at the beginning of movies is bad, but my friend Brandon has the perfect solution. After the movie, he goes to the manager and complains so much about the commercials that they give him free movie passes.
I love this quote:

"No one on the creative side or the business side wants to make commercials intrusive, but we do need to commercialize efficiently so viewers can afford to get free television."

Since when is television free? Last I checked, you want one station in particular, you're going to pay for it.

Is this a double standard or what?
I agree, I would much rather watch something on the DVR where I can skip the commercials, and why are commercials so much louder than the shows, that doesn't help at all, it makes people mad and want to change the channel and watch something else till the commercials are over.

but I do like the defunct commercial channel... I would watch that.... But how would we know when the commercials were on?
This is a topic of interest for sure. I for one have been noticing and complaining to whomever will listen about our culture being bombarded with information overload. Example:
Grocery stores installing TV screens to "entertain us" while we wait in line (more advertising). This goes for Banks as well, and now the gas station down the street. Blaring the "up to the minute news" - why I ask? Please -let us have a few moments of quite, WE DON'T WANT ALL THIS NEW TECHNOLOGY . We are turning into mindless beings - subliminal messages with product placement, it's not cool man! I mute the TV now when the commercials begin. So HA to you.
The worst show on television for blatant product placement was Apprentice. Thank goodness it is history. Each week was 60 minutes of Mark Burnett doing all he could to make Donald Trump seem interesting. That was too big a challenge for even Burnett. The rest of the show was one big advertisment for whomever the poor mislead contestants were forced to to do tasks for.

Obviously, it didn't take the viewing public long to figure out the boredom of this show as ratings continued to drop. So long Donald. Maybe you and Rosie should have your own show. At least viewers will tune in to watch her.
I stopped watching commercials when they invented remote controls. They are a little slow on the uptake if they think DVDs make it much easier to avoid them. It is the frequency of the commercials and the number of reruns during the season that has turned me to cable TV stations. I rarely watch network anymore. It used to be that I would make an effort to be home for a favorite show. This year the networks started reruns in December with commercials every seven minutes. Then they started running the same show more than once a week in prime time. They quickly trained me to not depend on them to provide new programming and to start using cable stations instead.
It's all true. Way too many commercials! I think it's one of the sources of stupidity in our nation.
I already know all the products they sell. What I know, UK tv shows are longer. Like hourly shows are actually 50-55 minutes, around 10 minutes much longer than the US. So many, that they're starting to multitasking the screen. Closing tv show credits are disappearing that they're squeezing or alter it.
Bring back the credits and keep the tradition. Anime shows always had the title and closing sequence. They use shortened version of pop music and animate these scenes. Are we a country of 300 million? With a large customer population, they show more. UK is about 1/5 of our size and there are fewer customers. One thing you should know that the clock doesn't get any bigger like business and population can. There are 60 minutes an hour, 24 hours a day.
Will there be 28 hours a day?
Plus they are endangering the children if it's involved with Mcdonald's and such. There were fewer commercials back then and these old days were better off.
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