Is it me, or does the Rosie O'Donnell-Donald Trump feud -- despite the national profile of both parties -- seem like a silly local story that's gotten out of control?
It's tailor-made for the New York tabloids, who love a good squabble -- particularly if one of the squabblers is named "Trump." But though Trump develops his real estate all over the country, and though he and O'Donnell both have network TV shows, to me the whole thing seems like a minor "this town isn't big enough for the both of us" tiff ... picked up by the New York-based media conglomerates (my employer included). And I'm wondering if anyone outside of New York ever really cared.
Trump has played it brilliantly, however -- giving "exclusive" interviews to numerous outlets, plugging the new season of "The Apprentice" even as he denies he's doing publicity, playing up his name and his trophies.
O'Donnell's already part of a hit show -- "The View's" ratings are up since her arrival. I wonder how the Trump offensive will pay off for "The Apprentice."