Louie the Lizard will appear in one of Budweiser's advertisements during the Super Bowl

January 30, 1999
Web posted at: 5:02 p.m. EST (2202 GMT)

(CNN) -- Advertisers are spending big bucks this year to put the word out about their companies during the 33rd Super Bowl.

In fact, they're paying about $53,000 per SECOND for the right to air their commercials during the National Football League spectacular that will be seen by more than 100 million Americans.

The ad game has become almost as important as the football contest itself. CNN's Mark Scheerer takes a look at this year's entrants, and anchor Laurie Dhue talks with USA Today advertising reporter Melanie Wells about the big day.

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