Sony served, too

The structure of the deal ensures Sony is getting scripts from established talent, without putting them at much risk. To qualify for the pact, Variety reports that the writers had to have previously earned at least $750,000 as a front-end payment for a feature script, sold a spec script for at least $1 million, or received a nomination for an Oscar or Writers Guild of America award.

If the movie they write for Sony bombs financially, the studio won't have to pay nearly as much because the profits won't be there.

"We're putting less cash up when we're at risk," says Gareth Wigan, co-chairman for Columbia Motion Picture Group, under the Sony umbrella. "We're paying more money when we've made money."

'Under siege'

According to Variety, up to 60 writers were in the running. The deal was negotiated without the help of the Writers Guild of America, and under the noses of the writers' agents and managers.

But writers and agents agree that the deal is good for their business.

"It's about time," says Scott Frank, who is part of the deal, and whose screenplay for "Out of Sight" recently won a WGA award. "It's an incredible breakthrough and I think it will get people talking about it in a more real way for a long time to come."

That's what angers Sony's rival studios, who haven't commented on the record but grumble that the deal puts them in a financial pinch to do the same.

"This comes at a time when profitability is under siege in the movie business," one anonymous studio executive told Variety recently.

"We're in a business that doesn't make any money, and anything that adds extra costs is insane," said another executive.

Another reason the deal is rubbing rival studios the wrong way -- Sony has a reputation for hiking the prices of talent. It's the same studio that reportedly paid Jim Carrey $20 million to be "The Cable Guy," and consequently launched the salaries of several other top Hollywood actors and actresses.