The USA Today/Gallup survey found that economic issues are important to both genders, but women see one issue as more important. Nearly four in ten - 39% - of women said abortion is the most important issue in this election, the survey said. The survey includes voters from the nine battleground states on the CNN Electoral Map, plus an additional three - Michigan, New Mexico, and Pennsylvania - which are close, and considered by the Gallup organization as swing states.