WASHINGTON (CNN) -- WakeUpWalMart.com, an Internet-based organization aiming to improve Wal-Mart business practices, has recently announced a new advertising campaign aimed at Southerners and conservative Republicans.

The campaign consists of $1 million worth of television ads the group is calling a three month "Summer Southern Blitz." The group says the ads are aimed to strike a chord by showcasing how Wal-Mart's values are far from that of Southerners or Republicans.

Paul Blank, campaign director for WakeUpWalMart.com, said "All Americans care about values, more than just value, and Republicans and Southern Conservatives are no different. Wal-Mart's values are not America's values, and the fact that Wal-Mart values its business with China more than American jobs and national security will be especially disturbing to Wal-Mart's core customers..."

Wal-Mart's business practices have come under fire over the past few years mainly from the left. Labor, environmental, and overall business practices are often at the heart of Wal-Mart's critics. This campaign is unique in the sense that it targets the right side of the political fence.

The ads can be viewed on WakeUpWalMart.com and on YouTube.com