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Wednesday, May 09, 2007
Richardson ad: Over-qualified?

Richardson partakes in a mock job interview in a new campaign ad.

WASHINGTON (CNN) -- New Mexico Gov. Bill Richardson is infusing humor into a new campaign commercial by showing the presidential candidate in a mock job interview that emphasizes his credentials.

In the first ad scheduled to begin airing in Iowa Thursday, a "prospective employer" runs through a list of Richardson's previous jobs and highlights such accomplishments as negotiating with various dictators and being nominated for the Nobel Peace Prize four times. The employer then takes a bite of a sandwich and asks the governor, "What makes you think you can be president?"

The second ad shows Richardson later in the interview peppering him with questions and cutting off his answers.

"For what we're looking for, you might be a little over qualified," the employer said in the ad.

Dave Contarino, Richardson's campaign manager, said the goal of the ad was to "use humor to communicate Governor Richardson's vast record of achievement in public service, foreign affairs and as Governor of New Mexico.

The campaign would not say how long the ad will run or how much it costs.

-- CNN Associate Producer Lauren Kornreich

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