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Monday, May 14, 2007
'CUL8R' -- Hillary Clinton

Watch Clinton explain her new text-massage campaign.

WASHINGTON (CNN) -- Waving a cell phone in the air, Sen. Hillary Clinton, D-New York, launched a new effort Monday to connect with voters through text messaging.

The Democratic presidential candidate invited supporters at a campaign event in Albany, New York to "take out your phones" and sign up, adding people should ask "a young person who's nearby" for help if they're unfamiliar with the technology.

Text messaging has featured in campaigns of other Democratic candidates. Former Sen. John Edwards invited supporters to text message his campaign in a December YouTube video announcing his presidency; and in a full page Washington Post ad today, Edwards asks readers to text message his campaign their opposition to the Iraq War.

The free social networking site Twitter.com is also being used by Edwards, Sen. Barack Obama, D-Illinois, and Sen. Chris Dodd, D-Connecticut, to send campaign updates to subscribers' cell phones.

Subscribers to Sen. Clinton's new service were urged, via text, to tell others to sign up. The campaign's Internet director, Peter Daou, told CNN the aim moving forward was "to make this as interactive as possible and give people ways to engage the campaign."

-- CNN Internet Reporter Abbi Tatton
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