WASHINGTON (CNN) -- Republican presidential candidate Mitt Romney will hit the airwaves in several early primary and caucus states to introduce himself to voters.

The 60-second ad titled "Unplugged," the first multi-state presidential ad buy so far this campaign and just the second presidential TV spot overall, will air on stations in Florida, Iowa, Michigan, New Hampshire, and South Carolina beginning Wednesday.

Rep. Duncan Hunter, R-California, was the first on the air last week with a small buy in his congressional district in the San Diego media market.

Romney's ad, which features both the former Massachusetts governor and his wife, Ann, touts him as a "business legend" who "rescued the Olympics" and as a "Republican governor who turned around a Democratic state."

Romney stresses stalwart conservative themes in the spot including lower taxes, less government spending, and criticism of "unelected judges."

"This is not a time for more talk and dithering in Washington -- it's a time for action," Romney says at the end of the ad.

A 30-second version will also be part of the ad rotation, according to the campaign

View ad via You Tube

-- CNN Ticker Producer Alexander Mooney