Monday, December 11, 2006
Obama gets valuable airtime on Monday Night Football
WASHINGTON (CNN) -- Fresh off his first -- and highly publicized -- foray into the early presidential primary state of New Hampshire, Sen. Barack Obama is set to appear in the opening segment of ESPN's broadcast of Monday Night Football -- and receive some highly valuable airtime for free.
The Illinois Democrat would have to pay a steep price if he was charged for his appearance. A 30-second spot on the popular sportscast costs between $190,000 and $210,000, according to Evan Tracey of TNSMI/Campaign Media Analysis Group.
Obama will comment on tonight's match up between his hometown Chicago Bears and the St. Louis Rams.
"After a lot of thought and a good deal of soul-searching, I'd like to announce to all of America that I'm ready... for the Chicago Bears to go all the way!," USA Today reports Obama will say in the segment that has already been taped.
-- CNN Ticker Producer Alexander Mooney
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