Friday, September 07, 2007
Bringing back "Blow"
Fast forward to 2007 and another sort of heyday -- energy drinks. One of the newest ones on the market is seeking to re-create that Studio 54/"Boogie Nights" cocaine glory, and it has the name to go along with it -- "Blow."
"We're the first powdered energy drink in a resealable vial," says Logan Gola, "Blow's" creator. "It's powerfully effective and convenient to consume." [Editors note: Since this story originally ran, CNN was contacted by the founder of "Zipfizz" who told us that in fact his product was the first powdered energy drink in a resealable vial.]
The similarities don't end with the drink's name. "Blow" also comes in a small vial in white powder form. You simply pour this mixture of caffeine, taurine and other stimulants into any drink to soup it up.
But my concern when I first saw the stuff, apart from the obvious play on the illegal drug -- what if somebody poured this powder into another energy drink, creating a lethal high-caf' cocktail? Or if people took the cocaine allusion a little bit further and actually snorted Blow?
Not to worry says Dr. Eric Lavonas, a North Carolina ER doctor and spokesman for the American College of Emergency Physicians. Although he wouldn't recommend snorting it, he says "Blow" has a little less caffeine than a grande coffee from Starbucks. People who drink those will tell you they pack barely enough punch to get you to the next Starbucks for your second cup of the day.
While caffeine overdose can be serious business, Lavonas says it's not very easy to accomplish. "You most certainly can overdose enough on [caffeine] to die. You just have to really work at it."
So what are the risks associated with caffeine? For starters, too much caffeine when you're not used to it can cause serious problems. "Much as a 15-year-old has three mixed (alcoholic) drinks, he's going to be sick as heck, but that same 15-year-old when he's in college he'll be much less affected." says Lavonas. "If you come out of the blocks with this much caffeine, you're going to feel awful."
Other possible complications can include irritability, the jitters, and potentially serious heart arrhythmias. The bottom line, Lavonas says, "If somebody takes one or two of these things, they're going to feel awful, but it's not going to cause them serious harm."
Do you consume energy drinks? Have you had any bad experiences with them, or do they just give you a much-needed energy boost?
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