Wednesday, March 28, 2007
"Pop" your vitamins?
Coke and Pepsi have released vitamin enhanced sodas
When I read the statistic from the Center for Science in the Public Interest that Americans drink 50 gallons of carbonated soft drinks a year, I needed a visual.

A 50-gallon fish tank, for example can hold a coral reef and a dozen fish - big ones.

Soda makers themselves are big fish: The industry generates $68 billion a year, but within the last few years sales have slacked off as Americans are bombarded with healthier choices.

Enter vitamin soda.

Yep - soda, defined by the U.S. Department of Agriculture as having "minimal nutritional value"... juiced up with vitamins and minerals.

The Coca-Cola company is launching Diet Coke Plus. It provides 15 percent of your daily value for niacin, B6 and B12, according to the label.

PepsiCo, too is launching a drink called Tava, which the company says meets 10 percent of your daily needs for vitamins B & E.

While the drink-makers are careful not to make health claims, critics insist the companies want you to think they're good for you.

"You can make a product look healthier by simply pouring in maybe a penny's worth of vitamins and minerals," says David Schardt, senior nutritionist for CSPI, a nonprofit organization focused on food safety. "Drinking your vitamins in a soft drink is equivalent to taking a little speck of a multivitamin pill."

You'd need to drink almost 7 cans of Diet Coke Plus... and 10 cans of Pepsi's Tava to get your recommended daily values of those vitamins.

In the vitamin-soda-makers' defense, Cadbury Schweppes, which added vitamin C and calcium to 7UP Plus, tells CNN there's "a lot of demand for soft drinks with added benefits."

Real benefits, say nutritionists such as Elisa Zied, a spokeswoman for the American Dietetic Association, come from whole foods and drinks, -- milk, for example -- but if you still feel you need a vitamin fix, water with a supplement is better than a swig of soda.

So while most experts think the health benefits of vitamin sodas fall flat - what do you think?
A "glorified offering" from big name corporations to "take" in the consumer. In reality these drinks have little to no nutritional value. Anyone that does their homework will discover that the actual benefits from these drinks are little to none. Like the commercials from years ago stating that certain shoes would make you run faster and jump higher these drinks are a "farce". The power is in each one of us. We all have to make the decision to choose foods, drinks and snacks that really do have health benefits for our bodies. As a first grade teacher I have seen a push for healthier snacks and lunch choices in our school. All across America I think children are much more aware of the importance of proper diet and exercise. I hear 6 year olds on a daily basis talking about the food choices they make. They also discuss snack choices that they bring into the room each day. If someone in my room brings fruit the entire class will say something about it being a healthy choice. As far a sodas go --I rarely see a child with any type of carbonated beverage. In truth many of my children choose water. I see more and more bottled water coming into my classroom each day. I just don't believe Americans can be "tricked" into accepting sodas as healthy choices.
I all ready drink diet coke products for the reduced calorie intake. If vitamins and minerals can be added to the deal I would make the switch to Diet Coke Plus. Please just make them taste good!
I believe that the majority of the population already supplements too much. If people were aware of the dangers (blindness, kidney failure, mal-absorption of other vitamins)- I don't think they'd be running for this drink. Actually, they'd probably be throwing all their mega-multi-vitamins down the disposal.
Call me old fashioned, but what is so hard about taking a couple of vitamins?
Wow!!!I think this is awesome. Because I've had gastric bypass, I have to take liquid B12 daily. So I think it's great they are putting it and other vitamins in soft drinks. Now they need to make a protein coke or soda. I really don't think it's possible because the protein molecule is so large, but I have yet to find a protein drink that I really like, but if they can make it taste like Pepsi I'd be happy.
Adding vitamins to soda is misleading. It's still not a source we should be expecting to get vitamins from. Parents may be more inclined to give soda to their kids because of "vitamin content", but as this article mentioned, its really a minute amount. Furthermore, let's not forget soda isn't good for you even if it's diet. People love excuses to continue to indulge in foods, and in this case drinks they consume. Corporations understand (especially now with the declining sales of soft drinks) that they must alter their products with the changing demands of American consumer culture. We want to continue to consume the same unhealthy foods and drinks, especially when the corporations stick a "natural flavor" or "added vitamins" on the product packaging. This can justify their consumption of the product that's still unhealthy. This is the same concept as "having a cheeseburger, large fries, and a diet coke." For the soft drink corporations, like Coke and Pepsi, this will more likely help boost sales. On the other hand, for obese America another "valid" reason to eat junk.
A big gulp of soda, a little swallow of vitamins...I think I'll stick to eating well, taking a small multi vitamin and if I want to have a sugary, vitamin enriched food...Give me Frosted Flakes! Tony the tiger at least has some corn for substance..But that's just my opinion.
I just don't feel fully comfortable drinking a drink that has a small fraction of the vitamin intake the average adult needs a day and at the same time rots your teeth from the CO2. I might feel better if they started including calcium and potassium which are two major elements that make up the enamel of teeth. However, I'm glad big industries are trying to do something to help increase the health of their customers. On the other hand, why not just take a one/two a day pill for vitamin's?
Just another profit for company's that that already have enough money to manufacturer their own MVI for goodness sake. Tell the coca-cola CEO to forsake his MVI for a diet coke plus and see if he doesn't get anemia or the flu or a bladder infection all things that can possibly be prevented by taking a MVI. I don't think he will do that, but i'll bet ya the ad for this coca-cola plus will circulate with claims to cure all kinds of infirmities.
Sodas have been rightfully coined as "Liquid Candy" (Center for Science in the Public Interest). Soda is made of water (okay), sugar (some contain artifical sugars - unhealthy), artificial flavors and dyes, caffeine, phosporic and carbon acids. These acids can leach your body of important nutrients such as calcium. The other ingredients can work against the health of your body. Obesity and diabetes have been linked to soda consumption. Sodas make you want to drink more soda - they are not thirst quenchers. There are no real good reasons to drink soda.

These beverage manufacturers are simply putting some supposed good into their sodas to make it look like drinking them would be a good idea. NOT. (
We only drink sodas when having Mexican food.
It all varies from person to person when it comes down to maintaining one's health, but aren't these soft drinks still carbonated-- Meaning that they will damage my teeth even if there are some additional "good" kicks of vitamins in those sodas. As for myself, I'd rather take my vitamin pills and eat healthy!
Diet sodas have no healthy properties NONE what so ever. Soda prevents the formation of bone, causes bone breakdown and bone fractures in older post menopausal women and "calories and sugar free drinks" ALWAYS have Splenda AKA Sucalose and Please for the love of the Goddess don't fall for that crap that the sodas quench your thirst cause that is a load of steaming hot CRAP! All soda does is dehydrate you.
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