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Feature Archive | About BHN | Information & Feedback

Health experts: Dangers of trampolines underestimated

Kids playing on trampolines- it looks so innocent. So what's to worry about? Here's a mental checklist: Is there adult supervision? Is there more than one person on the trampoline? Are any of its springs exposed? How sturdy is it? Of course, none of this matters to children - they just care that it's fun.

J U L Y   F U L L   S T O R Y


Feature Story Archive

Our Mission

To help individuals and families improve their health and quality of life.

Who is Better Health Network

BHN is the only healthy lifestyle network created specifically to inform and entertain patients in medical waiting rooms around the country.

BHN is produced by CNN's Emmy award-winning Health Unit in conjunction with Turner Private Networks, and is hosted by CNN's Karen Maginnis.

The customized programming focuses on prevention and wellness and is designed to help patients take a more active role in their own health.

The Network

BHN serves over 6,000 waiting rooms and will grow to 12,000 by the end of 1998. These 6,000 waiting rooms deliver over 7 million viewers each month.

Qualified subscribing healthcare facilities receive a fully integrated system including 25" TV monitor, video CD player, cabinetry, installation, service, and monthly programming, plus access to other Better Health Network products and services at a discount.

Sponsorship Opportunities

A limited number of advertiser opportunities exist on Better Health Network for qualified brands. Major sponsors enjoy added marketing benefits in addition to media time within the program.

Viewer Attitudes

Nielsen Media Research June 1997 and October 1996 Intercept Surveys indicate a positive response from BHN viewers:

96% feel that having BHN in the waiting room makes the time go by more quickly.

97% feel that BHN provides useful health-related information.

96% feel that BHN enhances the waiting room environment.

97% trust the health-related information on Better Health Network as much as or more than health-related information they see on TV at home (40% trust BHN more).

96% trust BHN's health-related information as much as or more than health-related information they read in newspapers and magazines (32% trust BHN more).

For More Information on Advertising, Subscribing, or Topics Covered in the Program:

Email us at

Medical Waiting Room Subscriptions - Eve-Lynn Gornbein (1-800-791-8756)

Advertiser Sponsorships - Mary Webb Walker (1-800-791-8756)

Customer Service 1-800-235-4930

Program Information 1-800-791-8756

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