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Procter & Gamble to modify claim Olean is 'natural'
October 27, 1998
Web posted at: 5:43 p.m. EDT (1743 GMT)
NEW YORK (CNN) -- Procter & Gamble has agreed to modify
claims that its fat substitute, Olean, is "natural," at the
request of the National Advertising Division of the Better
The agreement comes after the Center for Science in the
Public Interest, a consumer watchdog group, questioned
Procter & Gamble's claims that potato chips fried with Olean
are a "little healthier" or a "better choice" than regular
Despite asking for the modification, the NAD concluded that
Procter & Gamble has a reasonable basis for its claims
because foods prepared with Olean are lower in fat and
calories than foods fried with traditional fats.
But following NAD's recommendations, Procter & Gamble has
agreed to modify or discontinue the "natural" claims.