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Chefs Jean Louis Palladin (above) and Marcus Samuelsson (below) pose partially nude for magazine ads touting a commercial blender

NEW YORK (CNN) -- There's nothing new about seeing nearly naked models. But a chef is someone you expect to see making dressing, not undressing.

From Marcus Samuelsson at the restaurant Aquavit to Jean Louis Palladin at the restaurant that bears his name, chefs are stripping down for a culinary appliance.

Vita-Prep is trying to seduce other chefs into buying their $400 commercial machines with full-page adds of well-known chefs strategically holding their blenders in the buff. A new nude chef will be unveiled every month in "Food Arts" magazine.

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