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Video caters to Brits who love Indian food

Tandoori NIghts
"Tandoori Nights" offers a virtual Indian dinning experience  
December 4, 1998
Web posted at: 1:17 p.m. EST (1817 GMT)

LONDON (CNN) -- Have you got a hankering for some Indian fare, but don't have the will or the time to drag yourself to a local Indian restaurant and sit through an entire meal?

Try some take-out, accompanied by a virtual Indian dining experience -- courtesy of "Tandoori Nights."

"Tandoori Nights" is a video shot recently at the Akash Indian restaurant in central London. Shot from a diner's point of view, it's described as the perfect companion to an Indian take-out meal.

The video's creator, Mark Ubsdell, said the idea stemmed from the popularity of Indian fare in England.

RELATED VIDEO
CNN's Sanjay Singh shows off the video
Windows Media 28K 56K

"There's a fascination in England with Indian food and Bangladeshi cuisine ... and it's taken over to such an extent that the English take-away food has become of secondary importance," Ubsdell told CNN.

Ubsdell said he sought to create an Indian dining experience that could be enjoyed in the privacy of one's own home.

Curry dubbed national dish

Restaurant industry watchers in England say Ubsdell's creation has great timing -- especially since the British tourism industry has recently dubbed curry as the national dish.

waiter
The video takes a diner's point of view  

"What's going to happen is that there are a lot of people who like Indian food and now, some are called curryholics," said restaurant owner Iqbal Wahhab. "It'll appeal to them as they're having their food ... they're going to have fun watching this."

Wahhab said the video should have mass appeal "because Indian food has become so addictive for some British people."

'An extension of Muzak'

Restaurant critic Christopher Middleton agreed that "Tandoori Nights" could be a hit.

"British people have always liked something quirky," Middleton said.

Middleton also observed that the "visual wallpaper" reminded him of "an extension of Muzak" -- a popular method for transmitting background music into restaurants and stores.

"Tandoori Nights" is already on sale in parts of Great Britain.

Correspondent Sanjay Singh contributed to this report.


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