PRODUCED BY: Shrum Devine & Donilon/Squier Knapp Dunn
INITIAL LOCATION: National cable and 20 battlegrounds ALL markets:
INITIAL MEDIA BUY: Part of a $50 million ad buy
John Kerry's ad "Wrong Choices" portraits President George Bush's first term as having weakened America. The ad lists the price of the war in Iraq, job loss and expensive health care as effects of these "wrong choices". The ad also outlines Kerry's plans for America, including lowering "health care premiums by up to $1,000 per family."