PRODUCED BY: Shrum Devine & Donilon/Squier Knapp Dunn
INITIAL LOCATION: Parkersburg, West Virginia
INITIAL MEDIA BUY: Part of a $50 million ad buy
John Kerry's "West Virginia" campaign ad is part of a group of six commercials played in areas that President Bush visited after the RNC. In the ads, an announcer says that Bush visited the area four years ago, and that four years later, "we remember Bush's broken promises." Other areas addressed by these six commercials are Erie, Pennsylvania, Cleveland, Ohio, Scranton, Pennsylvania, Milwaukee, Wisconsin and Cedar Rapids, Iowa.