PRODUCED BY: Shrum Devine & Donilon/Squier Knapp Dunn
INITIAL LOCATION: national cable
INITIAL MEDIA BUY: Part of a $50 million ad buy
In the campaign ad "Time," John Kerry tells viewers that as president, he will stand up for the middle class. Kerry says "It's time" to curb job outsourcing, health care costs and "America's dependence on middle east oil." Kerry says the "fundamental choice in this election" is whether to vote for a president who fights to strengthen the middle class or a president who values special interest groups.