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Time

DATE: September 7, 2004

PAID FOR BY: Kerry-Edwards 2004, Inc.

PRODUCED BY: Shrum Devine & Donilon/Squier Knapp Dunn

INITIAL LOCATION: national cable

INITIAL MEDIA BUY: Part of a $50 million ad buy

RUN: N/A

SUMMARY:
In the campaign ad "Time," John Kerry tells viewers that as president, he will stand up for the middle class. Kerry says "It's time" to curb job outsourcing, health care costs and "America's dependence on middle east oil." Kerry says the "fundamental choice in this election" is whether to vote for a president who fights to strengthen the middle class or a president who values special interest groups.

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