PRODUCED BY: Shrum Devine & Donilon and Squier Knapp Dunn
INITIAL LOCATION: North Carolina, national cable
INITIAL MEDIA BUY: part of $18 million buy
"Team for America," is part of seven ads premiered on July 7, 2004 designed to introduce the Kerry-Edwards ticket to battleground states and North Carolina. "Team for America" describes John Kerry and John Edwards as "a combat veteran with over 30 years of experience handling the toughest issues facing America" and "the son of a mill worker who all his life has stood up for ordinary people against powerful interests," respectively.