PRODUCED BY: Shrum Devine & Donilon/Squier Knapp Dunn
INITIAL LOCATION: Portsmouth, Ohio
INITIAL MEDIA BUY: N/A
John Kerry's ad titled "Portsmouth" is similar to his "Johnstown," ad. The ads suggest that although George Bush says he's on the side of working families, that as president, Bush has "taken things in the wrong direction." Citing rising health care costs and low family wages, the ads' announcer tells the audience that Kerry has a plan to "cut middle class taxes and reducer health care costs." The "Portsmouth" ad ran in Ohio while Bush campaigned in Portsmouth. The "Johnstown" ad aired in Pennsylvania while the president was campaigning there a day before.