PRODUCED BY: Shrum Devine & Donilon/Squier Knapp Dunn
INITIAL LOCATION: Philadelphia, Pennsylvania
INITIAL MEDIA BUY: N/A
John Kerry's ad "Philadelphia" aired at the same time as "Johnstown." Both ads ran in Pennsylvania, coinciding with President Bush's campaign visits to the Keystone State. "Philadelphia" sums up Bush's first term in office as "broken promises" and suggests that Kerry can "strengthen Medicare and lower health care costs."