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Optimists

DATE: June 1, 2004

PAID FOR BY: John Kerry for President, Inc.

PRODUCED BY: Shrum Devine & Donilon and Squier Knapp Dunn

INITIAL LOCATION: 19 states: Arizona, Arkansas, Colorado, Florida, Iowa, Louisiana, Maine, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Oregon, Pennsylvania, Washington, West Virginia and Wisconsin

INITIAL MEDIA BUY: $17 million

RUN: N/A

SUMMARY:
"Optimists" is a 60 second ad designed to introduce John Kerry and his plans for a "stronger America" to 19 states. The ad runs in the 14 states that "Paperwork" airs in, as well as an additional 5 states.

Full Transcript | Play Video




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