PRODUCED BY: Shrum Devine & Donilon and Squier Knapp Dunn
INITIAL LOCATION: 19 states: Arizona, Arkansas, Colorado, Florida, Iowa, Louisiana, Maine, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Oregon, Pennsylvania, Washington, West Virginia and Wisconsin
INITIAL MEDIA BUY: $17 million
"Optimists" is a 60 second ad designed to introduce John Kerry and his plans for a "stronger America" to 19 states. The ad runs in the 14 states that "Paperwork" airs in, as well as an additional 5 states.