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DATE: January 29, 2004

PAID FOR BY: John Kerry for President

PRODUCED BY: N/A

INITIAL LOCATION: Arizona and New Mexico

INITIAL MEDIA BUY: N/A

RUN: N/A

SUMMARY:
While this spot aired during the thick of the Democratic primary -- after contests in Iowa and New Hampshire, but with the nomination very much up in the air -- it served a larger purpose for Kerry -- to introduce himself to Hispanic voters. It was broadcast in Spanish in Arizona and New Mexico, both early primary states and also battleground states in the general election.

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