PRODUCED BY: Shrum Devine & Donilon and Squier Knapp Dunn
INITIAL LOCATION: Ohio
INITIAL MEDIA BUY: part of $18 million buy
"Ohio Workers," is part of seven ads premiered on July 7, 2004 designed to introduce the Kerry-Edwards ticket to battleground states and North Carolina. "Ohio Workers" directly addresses voters in the battleground state of Ohio, featuring John Kerry speaking about laid off workers he's met and the humilities of loosing a job.