INITIAL LOCATION: 17 states: Maine, Michigan, Pennsylvania, Iowa, New Mexico, Oregon, Wisconsin, Florida, Minnesota, Missouri, New Hampshire, Nevada, West Virginia, Arizona, Arkansas, and Ohio
INITIAL MEDIA BUY: N/A
This commercial is a direct rebuttal to claims made in Bush-Cheney '04 spots, and other claims by affiliates of the GOP campaign. Specifically, Kerry's commercial challenges the assertion that he supports a $900 billion tax increase, saying instead that he favors cutting taxes for the middle class. It came out just more than a week after the Democratic senator effectively wrapped up his party's nomination, and days after Bush unleashed his first negative ads.