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Lifetime

DATE: May 4, 2004

PAID FOR BY: John Kerry for President

PRODUCED BY: Shrum, Devine & Donilon

INITIAL LOCATION: 19 states and national cable: Arizona, Arkansas, Colorado, Florida, Iowa, Louisiana, Maine, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Oregon, Pennsylvania, Washington, West Virginia and Wisconsin; and CNN, Fox News, MSNBC and CNBC INITIAL MEDIA BUY: More than $25 million

RUN: 3 weeks

SUMMARY:
This spot, titled "Lifetime," presents a short biography of John Kerry. Two of Kerry's U.S. Navy crewmates credit him with saving lives during the Vietnam War. The ad doesn't touch on his antiwar activities, but it does tout Kerry's tenure as a prosecutor and some of his independent actions in Congress, including working with GOP Sen. John McCain and bucking the Democratic establishment by supporting a balanced budget amendment.

Full Transcript | Play Video




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