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Immediate Help

DATE: September 5, 2004

PAID FOR BY: John Kerry

PRODUCED BY: Shrum Devine & Donilon/Squier Knapp Dunn

INITIAL LOCATION: National cable; select markets

INITIAL MEDIA BUY: Part of a $50 million ad buy

RUN: N/A

SUMMARY:
The ad "Immediate Help" focuses on the Bush administration's Medicare record by contrasting a quote from Bush's September 3, 2004 RNC speech with rising Medicare and drug costs.

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