INITIAL LOCATION: 10 states: New Mexico, Arizona, Florida, Ohio, Pennsylvania, North Carolina, Nevada, Colorado, Oregon, Washington
INITIAL MEDIA BUY: Part of $1 million buy including TV, radio and print
RUN: N/A
SUMMARY:
"Honor" is the first ad in a $1 million ad campaign targeted at the Latino community. This Spanish language ad is similar to Kerry's previously run English language ads, "Born in Colorado," and "Husband and Father," in that they describe Kerry as a family man and a man of faith and honor.
