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Heart

DATE: May 4, 2004

PAID FOR BY: John Kerry for President

PRODUCED BY: Shrum, Devine & Donilon

INITIAL LOCATION: 19 states and national cable: Arizona, Arkansas, Colorado, Florida, Iowa, Louisiana, Maine, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Oregon, Pennsylvania, Washington, West Virginia and Wisconsin; and CNN, Fox News, MSNBC and CNBC

INITIAL MEDIA BUY: More than $25 million

RUN: 3 weeks

SUMMARY:
The content of this 60-second spot, titled "Heart," resembles Kerry's other early May 2004 spot, "Lifetime," but with his life story told by the senator, his former Navy crewmates, his daughter and his wife. Kerry notes his life of privilege, saying that he enlisted in the military "to give something back." He ends the commercial on an upbeat note, calling Americans a "can-do people," before an announcer notes his "lifetime of service and strength."

Full Transcript | Play Video




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