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Experience

DATE: January 21, 2004

PAID FOR BY: John Kerry for President

PRODUCED BY: N/A

INITIAL LOCATION: New Hampshire

INITIAL MEDIA BUY: N/A

RUN: N/A

SUMMARY:
In this ad, aired in New Hampshire days ahead of its "first in the nation primary," a woman echoes the Kerry campaign's portrayal of the senator as an experienced public servant who has "fought for people." It stresses Kerry's "electability" -- i.e., his ability to defeat Bush, which many experts say helped propel him to the Democratic nomination -- as when the woman says, "The only way we're going to beat George Bush is with John Kerry's leadership."

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