PRODUCED BY: Shrum Devine & Donilon and Squier Knapp Dunn
INITIAL LOCATION: Ohio
INITIAL MEDIA BUY: Part of a $50 million ad buy
John Kerry reaches out to America's heartland with "Economy-Ohio." In the ad, Kerry says that although "Ohio has lost 230,000 jobs," President Bush thinks the economy "is just fine." Kerry associates "Good wages" and "Good benefits" with his economic plan.