PRODUCED BY: Shrum Devine & Donilon and Squier Knapp Dunn
INITIAL LOCATION: 14 states: Arizona, Florida, Iowa, Louisiana, Michigan, Missouri, Nevada, New Mexico, Ohio, Oregon, Pennsylvania, Washington, West Virginia, and Wisconsin
INITIAL MEDIA BUY: $17 million
"Country" begins with John Kerry speaking to voters in a town hall-type setting. Kerry discusses his opinions of health care in America. The ad airs in rotation with another Kerry ad, "Optimists," in 14 states.